Marketing Week (UK - magyarországról postázva) - Jelenlegi ára: 2 000 Ft

Megjelent: 2013. march 07.
Banks still failing to invest in public trust
7 March 2013
The latest fast. MAP research shows that marketers in the finance industry have got their work cut out in regaining the sector’ s reputation.
Behind an A-list ‘ creative’ is a really smart marketer
7 March 2013
‘ The argument for bringing celebrities on board… could be their unique knowledge of the audience’
Case study: Diet Coke and its creative designers
7 March 2013
The soft drink brand, which is sold in 127 markets and is globally worth $11bn, has a long-standing relationship with fashion. Designers such as Matthew Williamson, Gianfranco Ferre, Marni and Roberto Cavalli have all used their skills to design bottles and cans, targeting women who are into fashion.
E-cigarettes: Will tighter ad rules send sector up in smoke?
7 March 2013
E-cigarettes may be growing in popularity, but if new regulation is passed, further development in marketing the category could be stalled.



Jelenlegi ára: 2 000 Ft

Az aukció vége: 2013-05-14 10:31
. Marketing Week (UK - magyarországról postázva) - Jelenlegi ára: 2 000 Ft